
3/52 This is a style of illustration I’ve always liked, so I decided to try my hand at a picture of my wife, Emily. I still want to work on this more, but for the sake of 52 Works, I’m posting it in its current state. (I’ve never been particularly good at drawing, so it’s practice practice practice.)
Open Letter To Companies Considering Crowdsourcing:
For months I’ve been trying to articulate a blog post about crowdsourcing and design competitions. This post by Heather Parlato on Creative Freelancer sums up my feelings exactly and offers several suggestions to those considering these contests (especially smaller businesses).
“Falling” For week 2 of 52 works, I settled on this animation (after several false starts through the week). I’ve been wanting to do a series of seasonal identities for a while. With this, I’ve finally managed to start on one. It was a good excuse to get more experience with both Particular and Cinema 4D.
I helped work on the 3D graphics for this video by Jesse Rosten. When he first described the concept to me, I was sold immediately. It’s great to see it come together so well and get so much attention (for the right reasons).

As my first official week of 52 Works, I finally got around to creating this Threadless design: More Pixels. It’s based on an image I made earlier from (of all things) a Twitter conversation. Regardless, it’s up for voting until January 11th, so vote it up, get it printed, then buy it up!
“Keep a folder for the digital equivalent of crumpled up pieces of paper with ideas that didn’t pan out. They might be useful later.”
– Me
As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video. They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely.
An interesting experiment and I’m glad it’s working. But as Anil Dash noted, for this to work you have to “start by being one of the greatest talents in the history of your craft.”

Over the last few years I’ve neglected personal projects and almost solely focussed on other people’s work. Next year, I make more time for myself.
I’ve decided to set up a challenge for myself. Through the course of 2012, I will produce 52 “works”, one every week. These will mostly be animations, but might be anything from a photograph to woodwork to a smaller piece for a larger project. But these need to be self produced, not any client work.
I will post these here, but will also have a dedicated page on my site once I get this rolling. So keep an eye out. And if you notice me slacking, call me out on it!
“You cannot eat exposure, nor pay your rent with it, nor buy health insurance with it, nor put it in an exposure bank for a rainy day. You need money for all of that. That is the trade – you trade your time and work for the client’s money. You both need something from the other. Exposure can be a byproduct of this transaction, but it should NEVER be the basis for it.”