conigs

So you want to shoot green screen?

Seriously. Avoid colors close to green on the color wheel when shooting green screen. Is your talent blonde? Find a blue screen.

The problem is, your mind starts filling up with new information, and there’s only so much you can learn in a day before your mind is exhausted.

This is something I admitedly struggle with on a daily basis. Being in a creative industry, I need to create… and not even just for work. I really need to do my own projects to both stay sharp and have an outlet. But it’s all too easy to just sit back and consume, whether it be Facebook & Twitter, stories in my feed reader, TV, or even something helpful like tutorials.

Carlos Pero at Web Producer has a great write up of why it’s important to create something before consuming something.

(via @MakeCoolShit)

For some reason, I’ve spent a lot of time perusing the Pro-App discussion forums on Apple as well as the AE forum on Creative COW. Many people on these boards are very, very helpful. When I get the chance, I try to pitch in as well to help someone through a problem.

Lately, though, I’ve noticed two possibly (probably) related trends, mainly on Apple:

1. Senior users responding with the air of “why are you wasting my time?” or “your wrong/that was stupid”
2. Novice users posting questions along the lines of “I was hired to cut this commercial and I don’t know anything about broadcast!”

I’m guessing after seeing too many of #2, you get the attitude of #1. But no one is forcing that person to post or respond. As far as #2 is concerned, I’ve gotten in over my head, too; however, there seem to be more and more of these posts.

While this seems to be a relatively new trend for video, it’s old news for designers and audio engineers. Got a copy of Photoshop? You’re a designer! Pro Tools? Hey, now you’re an audio engineer! Have FCP? You’re now an editor. Gonna by that new Scarlet for $2,500. That makes you a DP!

I made a similar observation on Slashdot back when Apple lowered the price of Shake in June, 2006¹:

When powerful software gets into the hands of the untrained, the trend seems to be that it lowers the value of the services of people who do know what they are doing. [...] I’m not saying the price drop in Shake is entirely bad, just that it will bring in more people who think they know what they’re doing, when really they have no idea.

Recently, I discovered this thread on FCP-L. The general consensus is that apprenticeship seems to be dead, at least in the video/indie-film world.

I don’t knock people for wanting to get into the biz, and learning a few things the hard way. I did too. But there is, more and more, a trend of people NOT starting out as assistants or apprentices…learning the craft while on the job and watching how it is done. People will just buy the equipment and without any knowledge go off and shoot something. [...] What gets me is when these people now go “I have a client and am making a commercial for broadcast…how do I do this[?]”

-comebackshane

I know many, many people (especially some with me in film school) who just decided since they had a camera and computer, that made them a DP/editor/director. I’ve seen sophomores at UWM drop of their “DP” reels expecting to get jobs shooting commercials. Now learning something along the way is one thing. You fall. You get back up and try again, learning something along the way. Only these don’t appear to be falls, but rather willfully walking off a cliff and asking for a parachute on the way down.

Though, those of us who have run the gauntlet² really should try and help those who need it. And especially those who ask for it. Mark Raudonis later notes that apprenticeship is not dead in his shop:

We make it a point to teach, encourage, and give people an chance to contribute to the team effort. The first mistake they make would be my fault… I didn’t teach them. The second mistake is their fault… they didn’t learn. The third mistake is their last one… at our shop.

If you come across those that seem to have gotten in over their head, be willing to help out. It may be our only chance to keep apprenticeship alive. Just be weary of those that get into these situations who then refuse to think or learn, but instead wish to have others do the work for them. They won’t learn. They don’t want to.

1. And I’ll also note that some people called me out on it. If you go up two levels, I did make a rather snide remark which made me sound like an elitist prick. ↩
2. I’ll fully admit, I’m still in that process. I’m pretty sure it never ends. ↩

When working in a creative field, it is inevitable that you become attached to your work. Making something out of nothing (or just raw elements) requires us to put some of ourselves into it. Many times, it is impossible to maintain complete creative control over the process. This can be a good thing in the case of collaborative art forms such as film, or not quite so good such as the case of a single designer working to please a client.

Regardless of reason or degree of good-ness, it is important for those in the creative fields to have an outlet. When your creative vision is continually “compromised,” — I use quotes because in general, I think we creatives take ourselves far too seriosuly — there needs to be a medium in which you can express yourself as you originally intended.

This all comes about because of a recent Screen Grabs post on Engadget regarding the new Fall Out Boy music video.The primary point of contention is the presence of several Nokia camera phones throughout the edit:

The version of the video that we worked on night after night is not the version that aired, yet somehow a cut full of glorious camera-phone shots did.

-Bassist, Peter Wentz

Now, I’m normally one to lambaste product placements. Sure, than can be subtle enough to leave the integrity of the piece relatively in-tact yet still effective. But they can also be over the top and turn something into a commercial.¹ So I can understand the frustration. However, this comes along with the territory, especially when your creative work (song/video) is a product which someone else sells (record labels). The video is hardly a provocative piece of art to be held in the highest regard, especially when the closing shots feature a rocker removing a mask (a-la Mission: Impossible) to reveal Sarah Palin. It’s just something fun to watch and help sell your album (and now for some reason, Nokia phones).

I guess my point is this: Yes we get attached to our creative work, but when that work is for hire, we need to learn to let go and realize it is not a personal project. Especially when you ink deals with record companies and become the product yourself.

1. Take, for example, a recent Heroes episode. I am fine with the Sprint phones used as props; they are part of the story. But when a character doesn’t get reception in Africa and another utters the line “You should’ve signed up with Sprint,” I draw the line. ↩

As you may or may not have heard, Adobe’s Creative Suite 4 was released this week. Some new features in After Effects and Photoshop have my curiosity piqued, but it is doubtfull I’ll take the plunge into this latest incarnation anytime soon. (That is, not until the post houses and clients I work with begin to use After Effects CS4. Hell, I still have After Effects 6 installed just in case someone still uses that version.)

Of all the posts I’ve read on the web regarding the new version, Andrew Cramer at VideoCopilot.net has the most solid advise I’ve seen:

If you look at the big picture, After Effects 6.5 has enough capability to create things that would stop time and newer versions regard this as well.  After effects is a compositing application and it is up to us to build amazing things. No new feature is going to do that for us…

Though I’m waiting to see that in the feature list of CS5: “Amazing Builder™ — No designer needed!” Actually, scratch that.

We tend to get caught up in the latest featuresets and plugins¹ and can forget that they are just tools. And without us and our imaginations, they just sit idle.

Now I’m tempted to fire up that copy of After Effects 6.5… just because.

1. Don’t get me started on Trapcode plugins. Yes, I do use them. But for the love of God, Particular, 3D Stroke, and now Form do not instantly make your animations and designs ‘teh awesomes.’ ↩

Motionographer has a nice piece up from Bret Ashy of The Ashy Agency about preparing for life in the real (design) world. There are several good tips in here for recent graduates and newcomers as well as freelancers. My favorite:

2. Humbly Go – No matter where you interview, always treat the company as if they’re your top choice. Don’t approach your interviews with any attitude of self-importance. The reason I say this is because one of the companies in your ‘Not in a Million Years” column could be the big star six months from now. If you gave them attitude at your interview, they’ll remember you, and you’ll have burned a bridge at a company that might have moved in your Top Choice column overnight!

DON’T BURN BRIDGES, EVEN IF YOU THINK YOU’RE A GREAT SWIMMER

Seriously. Don’t come off as self-righteous. I’ve been involved in discussions regarding these people. It’s never good.