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	<title>blog.conigs.com &#187; nike</title>
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	<description>post-production, video, films, and general foolishness</description>
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		<title>How Internet Video Should Be Done for Brands</title>
		<link>http://blog.conigs.com/2009/04/how-internet-video-should-be-done-for-brands/</link>
		<comments>http://blog.conigs.com/2009/04/how-internet-video-should-be-done-for-brands/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 14:37:16 +0000</pubDate>
		<dc:creator>conigs</dc:creator>
				<category><![CDATA[Finds]]></category>
		<category><![CDATA[5D]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Nike’s recent site update is amazing. I believe all the video was show on a Canon 5D MkII, as well. This is definitely the way video should be handled for branding. This is one of the first times I’ve seen a site use video as a design element of the page instead of just providing [...]]]></description>
			<content:encoded><![CDATA[<p>Nike’s <a href="http://www.nike.com/nikeos/p/nike/en_US/">recent site update</a> is amazing. I believe all the video was show on a Canon 5D MkII, as well. This is definitely the way video should be handled for branding. This is one of the first times I’ve seen a site use video as a design element of the page instead of just providing a player somewhere. Nicely done.</p>
<p>[via <a href="http://twitter.com/bartka/statuses/1503155528">@bartka</a>]</p>
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