conigs

Apple has announced 2009 will be its last year at Macworld. I’m surprised, yet not at the same time.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers.

This follows the trend Apple started (I believe) when they pulled out of NAB 2007. I will be interested to see what Macworld will become without a Stevenote¹ or Apple booth.

[via Ryan Block]

1. This we’ll actually see this year as Phil Schiller wil be delivering the keynote. ↩